Customer Reviews:
Showing reviews 1-5 of 41
 Worth a Million April 6, 2006
John Chancellor (New Orleans)
36 out of 42 found this review helpful
This book is very typical Dan Kennedy. That is to say it is based on years of experience and he tells it like it is. He does not give theory but gives specific examples of what works and what does not work.
There are some very basic truth - gems in fact - hidden in the book. You might miss them if you haven't been there and experienced the same situation yourself. One of the very basic truths is, "Wealth is most often linked with exclusive ownership or control." You may make a fortune with someone's idea or product, but you stand a much better chance with your own. Another basic truth is if you can find a product that gives people more time, that is if your product or service saves the customer/client time, then you can make a fortune.
Dan gives great advise - don't concentrate on making money, instead concentrate on delivering a better product or service. You will never get rich competing on price ... so go for quality.
Dan made and is still making a fortune from coaching and direct marketing. He started with little or nothing and learned the hard way, through experience. You would do well to read the book for all the lessons. You will be learning from a master.
HUNDREDS OF MILLION DOLLAR IDEAS! March 22, 2005
Dr. Ron (Florida)
17 out of 19 found this review helpful
As a psychologist and writer, I never studied marketing much in my younger days, much to my chagrin ! I was too busy seeing patients, working horrendous hours and writing books and articles. However, the books I wrote never went as far as they could have, because I didn't know about guys like Dan Kennedy, one of the foremost marketing gurus for entrepreneurs in the country, maybe the world.
If you work for a big corporation, they have the money and means to hire a whole slew of marketing experts, but what about the little guy ? The guy with a new idea, or a great book, or any other creative work they want to bring to the world?
Where does the little guy turn, when he can't compete with the big guys with the big bucks ?
You turn to a guy like Dan Kennedy, whose inspirational, creative ideas are a gold mine to the small creator. In fact, you just might become one of the big guys yourself, if you follow Dan's advice.
Dan is a guy who has commanded fortunes from others, and a guy who has been in the trenches. He has helped many build their ideas into million-dollar empires, and he might be able to help you.
Culled from his expensive seminars and speeches, he reveals a vast array of money-making concepts, insight and wit in this marvelous book.
I found it greatly inspirational, and a source of marketing ideas that are no-nonsense, what works and what doesn't.
In bringing my works to the world, Dan has been a tremendous help.
I highly recommend this book.
Dr. Ron Dalrymple/Psychologist/Coach/Author of The Inner Manager/www.deogenesis.com
Worth its Weight In Gold December 26, 1999
Harjit S Gill (Australia)
15 out of 17 found this review helpful
After only reading the first page I felt I had received a FULL retun on my investment - the ideas in the rest of the book were just a bonus. I carry this with me everywhere I go. If you're thinking about starting a business or have one - GET THIS BOOK BEFORE YOU SPEND ANOTHER CENT ON MARKETING.
Great, real-world ideas September 8, 2001
15 out of 17 found this review helpful
The thing that sets this book apart is that it is filled with specific examples from many, many entreprenurial businesses. I find great value in seeing how other people have met challenges, and from applying their ideas. I run a successful small business, but find it very useful to read books such as this to jolt me out of my routine. And, there are enough workable ideas here to re-energize me and (obviously) raise our income substantially. ONe of my favorite small business/home office magazines used to run monthly articles profiling successful small-business folks, and I found it very useful. Unfortunately, this magazine rarely ever has such useful articles--but it is, to me, a wonderful way to learn--and I have just ordered 2 more of Dan Kennedy's books because of the specific instances and examples in this one. Great book!
The best value of the year! June 12, 1997
14 out of 17 found this review helpful
Marketing guru Dan Kennedy has filled this book with most of the business and marketing expertise people are spending thousands of dollars at his seminars to hear. Which makes this volume the best business value ever! This book is soooooo good and filled with valuable ideas that you have to take a breather every few pages just to digest it all--the ideas come at you so fast. If you don't think you can still make good money in your own business, starting with little or no capital, Kennedy will change your mind right away. Highly recommended
Showing reviews 1-5 of 41
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